{"id":5,"date":"2011-06-24T17:35:22","date_gmt":"2011-06-24T17:35:22","guid":{"rendered":"http:\/\/www.globalbuzz-sa.com\/ct\/?p=5"},"modified":"2011-10-30T11:17:15","modified_gmt":"2011-10-30T11:17:15","slug":"no-crises-for-cape-tourism","status":"publish","type":"post","link":"https:\/\/www.globalbuzz-sa.com\/ct\/news\/no-crises-for-cape-tourism\/","title":{"rendered":"No crises for Cape Tourism"},"content":{"rendered":"

No crises for Cape Tourism.<\/strong><\/p>\n

\"Table<\/a>

Table Mountain - Cape Town<\/p><\/div>\n

Cape Town Tourism cautions against alarmist statements about a tourism crisis. \u201cWe are in the middle of winter, traditionally a very tough time for the tourism sector in Cape Town.\u00a0 This is reflected in the low occupancy levels currently experienced by the majority of the industry. The increased supply, decreased demand and lingering recession add to the challenges the tourism sector faces,\u201d says Cape Town Tourism CEO, Mari\u00ebtte du-Toit Helmbold. There are signs of recovery, albeit at a slow rate of 3-4%, which will mean that recovery could take significantly longer than initially anticipated unless we change tactics.\u201d<\/p>\n

Much of the commentary around the dip in tourism has been hinged around the notion that the FIFA World Cup\u2122 had no immediate positive economic effect on the tourism sector. It has been proven internationally that an event in itself is not enough to affect a destination\u2019s future economic growth; it is merely a catalyst for growth. We have learned from other long-haul destinations like Sydney (who hosted the Olympics in 2000 and saw a dramatic drop in tourism revenue for five years thereafter) that we cannot be over-reliant on major events to bring about immediate tourism and economic development.<\/p>\n

\u201cCape Town Tourism has always cautioned that the World Cup was not a short-term solution for any of Cape Town\u2019s problems. It was never offered as the golden solution to tourism influx, although, at the time we had hoped for more visitors to the actual event\u201d, says CEO of Cape Town Tourism, Mari\u00ebtte du-Toit Helmbold, \u201cThe World Cup was a facilitator for long-term economic development, a powerful awareness and marketing platform and it provided an infrastructural legacy that is shaping and changing our city for the future\u201d.<\/p>\n

Du Toit-Helmbold cites the improvements to road infrastructure, new pedestrian and cycle routes, upgrades of the Cape Town International Airport and central railway station as well as the start of a new rapid bus service as developments that have significantly increased the efficiency and liveability of Cape Town.<\/p>\n","protected":false},"excerpt":{"rendered":"

No crises for Cape Tourism. Cape Town Tourism cautions against alarmist statements about a tourism crisis. \u201cWe are in the middle of winter, traditionally a very tough time for the tourism sector in Cape Town.\u00a0 This is reflected in the low occupancy levels currently experienced by the majority of the industry. The increased supply, decreased […]<\/p>\n","protected":false},"author":1,"featured_media":15,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1,3],"tags":[6,309],"class_list":["post-5","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-tourism","tag-cape-town","tag-tourism"],"_links":{"self":[{"href":"https:\/\/www.globalbuzz-sa.com\/ct\/wp-json\/wp\/v2\/posts\/5","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globalbuzz-sa.com\/ct\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalbuzz-sa.com\/ct\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalbuzz-sa.com\/ct\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalbuzz-sa.com\/ct\/wp-json\/wp\/v2\/comments?post=5"}],"version-history":[{"count":9,"href":"https:\/\/www.globalbuzz-sa.com\/ct\/wp-json\/wp\/v2\/posts\/5\/revisions"}],"predecessor-version":[{"id":16,"href":"https:\/\/www.globalbuzz-sa.com\/ct\/wp-json\/wp\/v2\/posts\/5\/revisions\/16"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globalbuzz-sa.com\/ct\/wp-json\/wp\/v2\/media\/15"}],"wp:attachment":[{"href":"https:\/\/www.globalbuzz-sa.com\/ct\/wp-json\/wp\/v2\/media?parent=5"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalbuzz-sa.com\/ct\/wp-json\/wp\/v2\/categories?post=5"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalbuzz-sa.com\/ct\/wp-json\/wp\/v2\/tags?post=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}