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HBD invests in orderTalk

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Old 14-02-2008, 07:55 AM   #1
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Habitat HBD invests in orderTalk

Cape Town-based HBD Venture Capital – the venture capital firm founded by Mark Shuttleworth in 2000 – announced today that it had concluded terms for an investment of R9-million in orderTalk, the creator of highly sophisticated online restaurant ordering software. This latest announcement brings to three the number of investments made by HBD in early stage South African entrepreneurial businesses in the past few months.

orderTalk provides software for internet-based ordering to the restaurant, fast food and hospitality industries. It will use the financing from HBD Venture Capital to improve its infrastructure, introduce new product lines and streamline services and support, all in a bid to meet huge demand in the US and UK.

Eben van Heerden, investment manager at HBD said that after rigorous research and investigation, orderTalk had emerged as an exceptional investment prospect which was highly scaleable and promised rapid growth. “orderTalk’s software is the most sophisticated of its kind internationally. It provides food chains with outlets of 50 or more with a branded online ordering functionality in a very short period of time and takes care of all the technical aspects of the process.”

The orderTalk software allows restaurant patrons to place real-time orders over the Internet, as well as any subsequent changes. For example, one can easily replace anchovies with asparagus on a pizza prior to an order being processed. Regardless of the complexity of a menu, the software can also be integrated with point-of-sale systems, as well as live calls to a customer contact centre.

Originally created by a Dallas-based South African for a mid-sized, US-based fast food firm, the software is now used in about 600 restaurants in both America and the UK, including Jason’s Deli, Bombay Bicycle Club, Yo! Sushi and easyPizza. full story HBD invests in orderTalk
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